What Is Marketing Strategy?

What is a marketing strategy?images (29)

An organization has limited human, financial, technological, and other resources available to produce and market its offerings—it can’t be all things to all people!

Every organization must develop strategies to help focus and direct its efforts to accomplish its goals. However, the definition of strategy has been the subject of debate among management and marketing theorists.

For our purpose, strategy is an organization’s long-term course of action designed to deliver a unique customer experience while achieving its goals.

All organizations set a strategic direction. And marketing helps to both set this direction and move the organization there.

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